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About Us

Since 2002, Outback Events has developed and operated successful triathlon events and is owned and operated by Joe and Sarah Dixon.  With over thirty races produced over the last nine years, Outback has also hosted Provincial and National level Championship events.  From 2006 to 2010 Joe was the Race Director for the largest triathlon in Canada, Subaru Ironman Canada, which hosts 2,800 athletes each year during race week.

With 6 events and more than 2,500 participants each year, we are on of Western Canada's largest and most experienced event management specialists.  We employ a crew of a dozen event staff on a part-time basis, as well as coordinating hundreds of committed volunteers.

We create our events from a common vision for success with our participants and sponsors. We are constantly exploring new and cutting edge innovations in event management that delivers consistently professional, safe, world-class events.

Our company provides operational services and equipment to the whole spectrum of the event industry.  We also manage conferences, seminars, expos and industry events and can deliver all your event needs including marketing, risk management, traffic planning and administration services.


We exist to deliver events that generate excitement, passion, personal growth and participation for all ages and abilities.

Our aim is to create a loyal customer base that is encouraged to return to our events year after year - from kids to veterans, from novices to elites.

We also focus on boosting local economies and tourism, by holding our events in superb locations and creating a fun, festival atmosphere.

We successfully build partnerships and relationships with sponsors, competitors, customers, staff and suppliers to create mutually favorable outcomes.

Through attention to detail, safety and a personal, friendly approach, we continuously aim to set the benchmarks that others strive for.

In every aspect of our events and services, we aim to:

  • Foster a harmonious working environment for all staff to grow and develop to their highest capacity and ability.
  • Be culturally and environmentally sympathetic to event venues.
  • Manage events that attract favorable national and international media coverage, including television.
  • Appeal to different age and interest groups.
  • Manage events that are financially viable and sustainable for the long term and provided an attractive package to major national corporate sponsorship entities.
  • Create a very significant, positive economic impact for local businesses, boost tourism and create continued interest in the area.
  • Have ongoing year round benefits for event regions via the flow-on effect created by high-quality, successful events.
  • Establish mass participation tourism based events that embrace and involve the community and create a sense of ownership.
  • Attract large numbers of participants and supporters across Canada and internationally by providing safe, successful events with major benefits for all stakeholders.

We are involved with the sport of triathlon because it has become a passion.  Hosting the best event that you can is a great challenge.  We are triathletes who put on races for triathletes and we are fortunate to be able to be involved with both parts of the sport.  Seeing people get involved with a sport that has given a great deal to us is very rewarding.  We have met people from around the World, amateur and professional, some having become close friends.

At Outback Events, our goal is to put on safe, fun and successful events that creates a great experience for our athletes when racing with us. We are a very interactive team that constantly likes to interact with our athletes so we can stay on top of all concerns or positive feedback.  We have a total of 4 events that are running now as follows:

Oliver Half Iron

  • Oliver, B.C.
  • Sunday June 2, 2013
  • This race has been run since 2004
  • This race is a qualifier for Subaru Ironman Canada

Desert Half Iron

  • Osoyoos, B.C.
  • Sunday July 7, 2013
  • This race has been run since 2005
  • This is a qualifying race for Subaru Ironman Canada

Wine Capital of Canada Triathlon (Olympic and Sprint Distance)

  • Oliver B.C.
  • Sunday June 16, 2013
  • This race has been run since 2003
  • We are celebrating our 10th Anniversary for this race!!!

Runner's Den Sylvan Lake Half

  • Sylvan Lake, Alberta
  • Sunday July 21, 2013
  • This race has been run since 2004
  • This is a qualifying race for Subaru Ironman Canada

Cultus Lake Tri

  • Cultus Lake , B.C.
  • Sunday September 8, 2013
  • This race has been run since 2007
  • This is a Sprint and Olympic distance race

Please come and join us at any one of our races, we look forward to meeting you!